TAKING A LOOK AT SOME MEDIA TRENDS IN THE DIGITAL AGE

Taking a look at some media trends in the digital age

Taking a look at some media trends in the digital age

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Below is an intro to some current trends and practices in television and content viewing.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of internet streaming platforms and short form media content, the way in which individuals are getting their information is also shifting. People are increasingly turning towards internet news sources, instead of watching television, to learn about present worldly affairs. Nevertheless, at the same time, due to a constant circulation of knowledge, individuals are becoming overwhelmed by huge amounts of content. In reaction to this, news companies are re-engaging audiences by making short form content that is more clear and simpler to navigate. Nowadays it is common to see news channels that have large followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been important for supplying people with trusted and authenticated news sources, in a style they can easily follow.

In the last few years, with the rise of digital media, the way in which people consume media has shifted considerably. For many years, conventional television was the main source of home home entertainment for the majority of people. However, since the advancement of internet streaming platforms, many viewers are averting from scheduled tv, especially among younger people. Rather, international media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the shift in audience consumption habits. These options are popular for enabling people to view the programs and films they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a popular media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the market.

In the present digital age, smart phones have come to be one of the most common devices that people are using to view more info videos and access media. Nowadays, many social media channels are providing unlimited feeds of short, fast-paced videos, that are growing in appeal among mobile phone users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends right now. These platforms allow users to see a variety of customised content and react quickly, making these videos far more engaging and addictive than traditional television. Short form videos are also being used regularly for news and instructional purposes, not just for home entertainment. Subsequently, this pattern is changing the way people are actively looking for and counting on to get info, in a faster, shorter and more visual format.

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